3 Year Marketing Strategy - Aspinal Of London

This live project with Aspinal of London involved the development of a comprehensive three-year marketing strategy. This plan was based on extensive market research and valuable consumer insights. The primary objective was to strategically position Aspinal to engage the Gen Z demographic, establishing them as the key target audience and ensuring a lasting brand connection. The project also delved into understanding the specific product preferences of this demographic and identifying their primary influencers.